Spring/Summer 20 campaign: Painting Paradise

One road trip. Two travellers looking for their paradise. Join them as they begin their journey, dressed in the key looks of the season: surfer-inspired tie-dyes, acid brights, tropical prints and Hawaiian shirting.

The search for paradise begins…

Paradise. What does it mean to you? Maybe it's a hammock under the sun on a deserted beach. Or maybe it's five minutes of silence before the city kicks into life – and 50 minutes of music cranked up in your EarPods after it does. A place, an idea, a feeling: whatever it is, we're always looking. Like our two paradise-seekers this season.

They'd got the idea of a road trip from a vintage Hawaiian shirt they'd collected on their travels. It had palm trees, hula dancers and the bluest of seas – a painting of paradise which sparked the search for their own. So they throw on their feelgood summer clothes – Aloha shirts, floral maxis and palm-printed everything, tributes to the shirt that started it all – and head off. They're not sure where they're going, or what it is they're even looking for. But they'll know it when they feel it. We hitch a ride on their journey…
Painting Paradise Campaign 2020
As the buzz and whirr of the city fades, the rhythmic splash of the surf take over. She waits for the perfect wave to ride, kicking back in her tie-dyed uniform.
Painting Paradise Campaign 2020
Painting Paradise Campaign 2020
They continue until the land is emptied of steel and glass, and sea and sand stretch on. For the long drive, he relaxes in a shirt with fun surfer logos, and his favourite pink striped cotton chinos.
Painting Paradise campaign 2020
The sun beats down and winds whip around; he takes cover in his cardigan, knitted with graphic Hawaiian sunsets, and drinks in the rugged beauty of the land.
Painting Paradise Campaign 2020

Throughout their trip, they wear little pieces of paradise: her in a colourful overshirt with a hand-sketched print inspired by a retro Hawaiian postcard; him in coordinating shirt and shorts flourishing with tropical flora.

Painting Paradise Campaign 2020
Painting Paradise Campaign 2020
The dance of light on the ocean wakes old memories of holidays by the coast – of salty air, of cool water on warm skin.
Painting Paradise Campaign 2020
Painting Paradise Campaign 2020
Painting Paradise Campaign 2020
At sundown, they rest up in easy cotton sweaters in acid brights. Tomorrow is another day to begin again.
Painting Paradise Campaign 2020
Painting Paradise Campaign 2020