Denim SS17: Volcanic indigo

Just off Japan, you'll find the island of Izu Oshima. A volcanic isle where western influence seems to blend, clash and coexist with the island's natural Eastern beauty. A brand new harmony is born: Americana meets Japan; volcano meets tropics. This is Amsterdams Blauw SS 17 and our new denim ethos.

Volcanic heat sparks our newest denim experiments. Deepest indigos are crafted with heavy double-dyes. The effects of lava and obsidian heat inspire extreme fabric destructions across more new denim pieces. Traditional Japanese sashiko stitching is the way we beautifully reinforce this extreme indigo wear.

We create new East-West hybrids with bandana prints and upgraded Japanese embroideries. The merge continues with sporty silhouettes reimagined in oriental pattern. Metallic enhances the mix with silver foil prints on sweats and denims.

White and tropicana bring summery contrasts to the collection. Ecru washes and hand-bleaching transform familiar white on highly detailed denims. Adding to the Blauw newness, we reinvent knits with acid flash colours and bring jungle detailing to tees.

Magma denims

Lava inspires heavy double-dyes, smoke hued washes and an unprecedented injection of raw destructions for this season's denims.
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The Blauw bandana

The signature seal to the story is a modern hybrid of Japanese artworks and Western bandana printing.
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Metal touch

Upping the clash, silver lurex and metallic foil prints make new marks.
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Acts of acids

Lemonade yellow or citric acid? See it as a tropical push in directional knits.
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Basalt base

Grounded in tough workwear, pieces are crafted in off-military tones that verge on rainforest colour scapes.
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White ash

A light contradiction to the season's eruptive darks keeps things fresh.
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Sulphur stained

New to the roster is Bandit, our slim tapered boyfriend fit. The seasonal stand-out is enriched with hand-applied bleach spots.
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Masters of selvedge

Lot 22, our premium denim lab, plays with volcanic treatments in lava inspired washes and a trio of selvedge denims.
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Amsterdams Blauw SS17

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