New York Fashion Week
Spring-Summer 2017

It's the chance to see what's next, right now, and a
beautiful spoiler of the looks we'll be coveting next summer. New York Fashion
Week is the place we premiere our latest and the greatest way to immerse you in
all our magical stories.

For SS17, we are all about the amazingness of nature. In a
bygone era astrologists mapped our Earth according to the animals and creatures
that lived there: The natural kingdom helped us understand our world before
places had names.

We imagine our world through the eyes of nature's creatures.
Giving us a very beautiful excuse to explore and get lost in incredible colour,
out-there graphics, prints and motifs, and the coolest new layering and

    Behind the scenes

    Creation in progress

    An inside look at what happens backstage just hours before the show.

    Our stage

    More than a runway

    The hunt for the venue for our latest show is typical of how we create. We scoured New York for a setting with attitude - its own history and style. The 'can't miss me' pink, the 'former glory' and the endless charm of an old synagogue in Lower East Side Manhattan was the perfect find.

    Close-up perspectives

    Eyes on the craft

    Focusing on every tiny stitch, hidden detail and blown up pattern .