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Uniquely creative

Meet the new wave of artistic talent featured in three of our social stories this season,
and discover their creative process. Social is a space in which we bring together like-minds
to create a community that celebrates the free spirit of Amsterdam.
Uniquely creative campaign 2021

DENIM TELLS ITS OWN STORY - AMSTERDAMMER FLORIAN REGTIEN SHARES HIS.

Born and raised in 'De Pijp - an area of Amsterdam known for its creative culture — Florian is attending Jean School while creating and customising fashion for himself and his friends. For Amsterdam Denim Days, Florian re-worked our classic denim trucker inspired by his neighbourhood and in celebration of a brighter blue.

"I love wearing my own outfit, all yours and nobody has it. It's one-on-one."

Florian is currently studying denim at Jean School, Amsterdam.

Credits: Florian Regtien @flowidaflo and videographer and photographer @joost_van_deijzen

PEGGY KUIPER EXPLAINS WHY IN HER CREATIVE PROCESS, EMOTIONS CAN'T WAIT.

"I am capturing time, a certain place at a certain time. Expressions of things that go by unnoticed jump out for me. A brief moment, a small expression, which can tell a whole story.

I start with a rough idea and the paintings take over and I just go with it. Emotions require space so I decelerate and walk. And when they reveal themselves, there's haste. Emotion does not wait — I paint."

Peggy is a photographer and artist living with her rescue dog in Amsterdam.

Credits: Peggy Kuiper @peggy_kuiper and videographer/photographer @wouterverberkt
Uniquely creative campaign 2021
Uniquely creative campaign 2021

HUMAN CONNECTION UNITES AND INSPIRES THIS CREATIVE DUO. MEET ALINE AND CÉLIA, THE ARTISTS BEHIND SACRÉE FRANGINE.

Based in Paris, this artistic pair uses colours, lines and shapes to celebrate people, life, love and friendship. Creating art that captures beauty and emotions with positive messaging — in particular around diversity and sisterhood.

"It's a dreamy sweet escape in a complicated world"

Aline Kpade and Célia Amroune work together under the name Sacrée Frangine.

Credits @sacree_frangine and videographer/photographer @natas3000
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