Loosen up

There's a denim style for every moment, and this season we're embracing
the trend of laid-back relaxed fits in lighter and brighter shades. Simple to style, meet
the high-rise balloon fit for women and the Dean, our loose tapered fit for men.
Loosen up denim campaign 2021 adults

THE HIGH-RISE
BALLOON FIT

The new high-rise balloon jeans are cinched through the waist with a curved balloon leg and tapered hem. Made with recycled cotton in an authentic stonewash, they are cut from a non-stretch fabric so they hold their
iconic form. Versatile to style, they are a pair to take you from day to night.

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Loosen up denim campaign 2021 adults
Loosen up denim campaign 2021 adults

THE DEAN

The Dean jeans have a relaxed fit and authentic details. Loose through the hip and thigh, with a dropped crotch, tapered leg and clean square back pockets, they are the epitome of a laid-back classic. The introduction of this season's stonewash finish gives the Dean a real wear-anywhere feel: try them with a matching powder blue denim jacket, or an easy oversized shirt.

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Loosen up denim campaign 2021 adults
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