Our design studio

Brimming with creativity and energy, our design studio is where our unique collections come to life.

Vested in a former church along the Amsterdam canals, our design studio is at once cosy and lofty, the paint of semi-intact and ancient masterpieces still clinging to the building’s vaulted ceilings. A colourful, curated chaos and living work of art, its floors are often covered in a patchwork of fabrics, prototypes, books, graphics, paintings and colour cards.

We celebrate the free spirit of Amsterdam.

Designer Marlou van Engelen has led the creative direction of the brand since 2014:

“Our style is down to the free-thinking, all-inclusiveness that’s at the heart of Amsterdam. We design our eclectic collections for those that care about what they look like, yet have much more going on in their lives – classics with a twist and statements that are effortless to wear.”

Read more...

Our story

We celebrate the free spirit of Amsterdam and champion its power of self-expression.
Discover more

Our unique stores

Found in unexpected neighbourhoods of the world’s biggest cities, each and every one of our stores is different.
Discover more
Download the app