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Amsterdam, our home city, is truly blue. Home to indigo innovators, experts, and enthusiasts, it's a leading denim city. Our love for this timeless fabric puts it at the core of our brand, running throughout all our collections. Our denim line Amsterdams Blauw – Blauw meaning blue in Dutch – is a unique blend of signature fits and contemporary cuts updated in seasonal shades with surprising details.

Meet your next favourite jeans in our new-season denim styles: the Charm in womenswear, a much-loved flare, updated with a new seasonal slit, and the Vert in menswear, a soon-to-be favourite straight fit.

Read on to discover more
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THE VERT

AUTHENTIC STRAIGHT-LEG FIT

Our new fit for the season, the Vert is inspired by classic vintage denim. Cut with a straight top-block, it's generous on the hip and thigh with a straight leg, neat square back pockets and a button fly. Team it with some fresh white kicks for a clean modern look.

Stonewashed for an authentic denim feel, we finished it off like we do all our jeans, with our signature three crosses stitched on the back pocket – a nod to the St. Andrew's crosses of Amsterdam, our home city.
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THE CHARM

HIGH-RISE CLASSIC FLARE FIT

The Charm is a must-have for every modern wardrobe. It's your everyday flare, perfect for year-round wear. A high-rise fit, these jeans kick out from the calf and go all the way down to the floor.

This season, we've pepped the Charm with a split detail at the bottom hem, adding a twist to your denim line-up. Made for all-day wear in a comfort stretch fabric, it'll hug you on the waist and hips. Whether it's a dinner date or day-to-day errands, these jeans go with anything. Look good, feel good.
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The Vert and the Charm are just two fits in our Amsterdams Blauw denim collection, which ranges from skinny to loose. Curious about our other styles? Discover our latest collection of men's jeans and women's jeans.

Not sure about your size or want some advice to find your perfect fit? Our in-store stylists will be more than happy to help – drop by one of our Scotch & Soda stores.
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