We celebrate: Amsterdams Blauw shop opening!Thursday, August 11, 2011
Scotch & Soda’s fresh denim-only label Amsterdams Blauw is getting its very own Amsterdam shop. Home is where the heart is, that’s why the first Amsterdams Blauw shop is located where the label was born and raised: in the heart of the Jordaan area – the Amsterdam counterpart of Le Marais in Paris and Soho in NYC. While the area is bustling with life, we welcome a slower pace in our shop. Escape the normally hectic shopping experience: come over for a chat, relax and have a yummy cup of coffee while you ease through our most recent men’s, women’s or children’s collections. We like to think of our new shop as a Denim Deli.
The shop can’t be overlooked: it’s in a monumental building with a historical wooden facade and – here it comes – it’s painted Amsterdams Blauw signature blue from top to bottom. Step inside and the interior is fresh and light, adorned with rich materials like hand-made tiles, an antique wooden castle floor, brick walls, historically ornamented ceilings and custom made wooden cabinets.
We can’t wait to welcome you in our new shop at the Berenstraat!
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Last year the Amsterdam Photography Museum introduced Fashion &Foam, a special themed concept store around the corner from the museum. Last night, they opened the new edition and we were there.
Accompanied by drinks and music, &Foam proudly presented MOAM; an exhibition where “big names and talented newcomers in photography and design” have joined forces and created a bunch of beautiful images, all based on famous photos by no one less than Anton Corbijn, Erwin Olaf and Inez van Lamsweerde & Vinoods Matadin. So yes, there was a lot to look at, and we liked what we saw.
Fashion &Foam will be open from today until the 17th of March, so you have plenty of time to go check it out. Click for more info.
We are about to launch our super duper new website and we couldn’t be more excited about that. The website will be completely devoted to our Spring/Summer campaign, so expect some tropical heat. Come back soon for more eye candy!