We celebrate: Amsterdams Blauw shop opening!

Thursday, August 11, 2011

Scotch & Soda’s fresh denim-only label Amsterdams Blauw is getting its very own Amsterdam shop. Home is where the heart is, that’s why the first Amsterdams Blauw shop is located where the label was born and raised: in the heart of the Jordaan area – the Amsterdam counterpart of Le Marais in Paris and Soho in NYC. While the area is bustling with life, we welcome a slower pace in our shop. Escape the normally hectic shopping experience: come over for a chat, relax and have a yummy cup of coffee while you ease through our most recent men’s, women’s or children’s collections. We like to think of our new shop as a Denim Deli.

The shop can’t be overlooked: it’s in a monumental building with a historical wooden facade and – here it comes – it’s painted Amsterdams Blauw signature blue from top to bottom. Step inside and the interior is fresh and light, adorned with rich materials like hand-made tiles, an antique wooden castle floor, brick walls, historically ornamented ceilings and custom made wooden cabinets.

We can’t wait to welcome you in our new shop at the Berenstraat!

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