Scotch Shrunk Spring/Summer 2013
Scotch Shrunk gears up for a bright summer season withhappy clashes of colours and patterns. As this new Scotch &Soda boys collection drops, it becomes clear how Shrunk hasmatured as a brand, offering a boys collection with its ownsignature take on fashion trends. Living up to its reputationof high quality kids wear, each item is visibly designedwith love; from choosing comfortable fabrics to beautifuldetailing to the little jokes hidden on labels and hangtags.
The Spring/Summer 2013 collection revolves around fourkey themes. First off, ‘Villa Patchwork’ is the story of aworld traveller, collecting souvenirs along his way. Expecta hodgepodge of colours, patterns and cultures! Mr. Shrunkrocks his acid wash corduroy shorts and his camo jackets withfun embroideries and batches. You remember that classic blue-white stripe tee? It now has a bright Hawaii flower print all over!
‘Indigo & The Gypsies’ is your fresh, rugged boho theme. Like aVagabundo, monsieur Shrunk travelled from country to coast; ablue lagoon adventure! Light weight summery cottons are the wayto go, with lots of tops and tees in tie-dye and dip-dye craziness.All colours are sun-bleached, with the sand-colour rugged hickerystripe worker shorts as one of the design team’s favourites.
After all this outdoor fun, it’s time for ‘Lazy Days’.When feeling uninspired, refer to the graphics on tees and sweatsfor tips and tricks! What to do? Go surfing, search for shellsor just hang in a hammock. What to wear? Natural eco linens,mixed with neon colour pops. These items can be recognized bytheir special cactus hangtag. As a special extra, Scotch Shrunkdesigned its own air beds and skim boards this season, have fun!
Last but not least, ‘Viva La Flamengo’ is Shrunk’s dressed-up rockabilly theme. Think American retro, 50s pastels andbaseball, the whole shebang. Ties and bow ties come in manydifferent patterns and the graphics in this series will teach ‘Therules of a gentleman’, to become a true Mr. Shrunk! One of thekey items is an eye-catching jacket that comes in light blue andflamingo colours. Wear it over a shirt with all-over Cadillacprint for the ultimate cool. One more must-have that must bementioned: chinos in optional sand colour with all-over printor in army-colours with big Hawaiian flowers. Irresistible!The hangtags... A finger skateboard! You can even customizeyour board with the stickers on the bracelet cards andbuild your own skate park from the DIY ramp sock boxes.
By the name of Amsterdams Blauw – the Scotch & Soda denimcollection – Shrunk now holds all the blue essentials for thecoolest boys at school. Tapping into this season’s denim trends,the blues are sun faded with flashy neon details on rivets andbuttons. Indigo tees look awesome with patchwork chinos, anddenim shorts are wrecked from climbing palm trees! As youwould expect from Shrunk, all items come with awesome details,like lucky surf coins in the coin pocket of all jeans. Surf’s up!
R'belle Spring/Summer 2013
Scotch R’Belle has a bright and colourful summer ahead, full of vivid sunlight and outdoor adventures. As the Scotch & Soda girls collection hits another season, it’s clear how R’Belle has matured to a brand that is loved for its own signature approach to kids fashion. Each item is carefully designed from the comfortable materials and the rich details to the hidden jokes on labels and hang tags.
This season, the R’Belle collection revolves around four key themes. ‘Villa Patchwork’ is the story of a world traveler, collecting souvenirs along the way. Expect a hodgepodge of colours, patterns and materials, with splashes of neon and lots of all-over prints. Mix it all like a chameleon, with the free spirit of a butterfly! This quirky mix of themes comes to life in a leather college jacket with all-over pink Hawaiian floral print and solid army-coloured sleeves. Or a sprayed tape- yarn cotton knit jumper with repairs in colourful ribbons. Items like jackets, pants and sweats come with a flower hang tag and fold-out flower boxes. A little ‘Aloha’ from R’Belle.
For ‘Indigo & The Gypsies’, little miss R’Belle travels from country to coast like a nomad without a care in the world. With her hair still salty from the sea, this girl dresses in light weight summer cottons, Navajo prints, lots of tie-dye in sea colours. One of her favourites is a comfy, breezy summer dress with embroideries in natural colours. Several items even come with silky feather accessories. After all this outdoor fun, it’s time for ‘Lazy Days’: the makings of a surf chick in the city. Feeling a bit bored? The ‘Lazy Days’ graphics on hoods and tees will provide tips and tricks. What to do? Daydreaming, finding cloud figures, thinking up stories... What to wear? Off-whites are mixed with neon, like thick linen shorts with airbrushed neon and a bright pull with an eco linen collar. Watch out for neon pops in surf cords, sequins and belts! All these after-surf garments are all equally comfortable, like dresses, sweats and tees. They’re highlighted with a special hangtag, just look for the sea horse!
‘Viva la Flamingo’ is R’Belle’s go-to for 50s pastels galore! Mini patterns are mixed with tie-dye solid ice-cream colours and washed-out pastels for a dressed-up rockabilly feel. A lot of lace, flowers, crochet and polkadots for a real girly girl, but like a true R’belle she mixes it up with some rock ‘n roll combats for that effortless cool style. She loves her diadems with little lace ears in happy colours and straw hats with Hawaiian flowers to top it off.By the name of Amsterdams Blauw – the Scotch & Soda denim collection – R’Belle offers all the blue essentials that girls could wish for. Patchwork denim? Check! Studded denim jacket? Check! Tapping into this season’s denim trends, R’Belle now carries everything from bleached-out jeans with neon details, to garment-dyed denim in poppy colours, to chunky faded indigo knits and awesome tie-dye shorts!
Scotch & Soda Spring/Summer 2013
Scotch & Soda gears up for a colourful season with its Spring/ Summer 2013 collection. While cherishing the classic pieces that establish the brand’s strong identity, this collection also offers all the out-there fashion pieces for the care-free guy. Think an explosion of colour, all-over prints, pops of neon and lots of tie- dye! Each piece is worked out the Scotch-way, meaning high quality materials, fine finishes and adding considered details that make each garment extra special. This season’s highlights include:
This is a dressed-up theme done the summer way; imagine a rock ‘n roll guy, taking a walk along the shore after a beach party, still wearing his linen suit but casually barefoot with his bow tie hanging loose. ‘Black Ti(d)es’ is all about blacks and ecru’s, mixed in with purple tones and pops of neon pink. Several items come with quirky 70s inspired hand drawn Op-Art illustrations.
‘Re-coloured Army’ is a military-inspired theme with a fresh twist, dominated by indigo coloured items that are bleached down and over-dyed in colourful summer shades. Colour pops of minty green, whites and neons keep it light and beachy. Pants come in all-over prints like batik and florals. Even chino’s are washed like denim, meaning beautiful white shading and whiskers. This is a rich look that’s all about special treatments and details like embroideries.
Souvenir de Tokyo
As a special one-off, Scotch presents a small collection of worked- out items in ecru’s and whites, with a special label to highlight them. All fabrics are knitted and woven on traditional slow-run machines in Japan.
Maison Scotch Spring/Summer 2013
Maison Scotch gears up for a colourful season with its Spring/ Summer 2013 collection. The basis of the collection consists of all your wardrobe essentials in new bright and luminous colours, as well as unique one-of-a-kind fashion pieces you just can’t resist. Think of classic Parisienne bouclé jackets with neon pops, embellished bottoms and lots of tie-dye! To Maison, there’s no such thing as a boring basic; the Amsterdam-based brand is known to set high standards in choosing rich materials, fine finishes and detailing. Some of this season’s highlights include:
A tropical theme that provides a clash of super bright colours, friendship bracelet tapes, neon coloured jewelery, ripped shorts with technical surf-cord details and floral prints and patterns inspired by a bohemian surf lifestyle. These pieces come in a fun mix of vivid animal patterns, palm tree drawings and hula girl artworks.
The Native American influence from the Maison winter collection is continued into the summer season. Find it in beading techniques, cool Ikat knitted cardigans with rodeo fringing, vintage t-shirt prints, prairie-inspired lace details and airy cotton summer tops.
Maison Scotch found a wealth of inspiration in African tribes, giving a fresh new direction to the collection. Key pieces include raffia clutches, shirts influenced by safari rides in sun bleached colours, embroidered blazers and Africa-galore block printed dresses.
Tropical Resort Collection
A tropical story for the hot summer months. All pieces were designed for that resort and holiday feel, with a prominent iconic jungle print that is used throughout the entire delivery.
Barfly Spring/Summer 2013
After 27 years of building and expanding their brand, the creative team at Scotch & Soda has realized a long lived dream and proudly present their first perfume entitled BARFLY. The essence of Scotch & Soda, its desire of individuality and love of free spirits is now translated into a fragrance. Much like the clothes, the perfume has its own character and is full of details.
The creative team had a strong idea about how Barfly should smell and the feeling it had to evoke terms like intense but simple, young and transparent. As the scent develops from its fresh top notes of citrus-herb to the middle notes of lavender and jasmine, mixed with outspoken components such as Sandal and Cedar wood, it eventually settles down to reveal its warm base notes of musk and Madagaskar Vanilla.
Typical of Scotch & Soda’s design aesthetics, this product stands out by its individuality, not only by its extraordinary and surprising scent but also by its name and product design. With its no-nonsense bottle carefully selected through vintage archives and crafted top with the fly logo embossed, Barfly is a truly special addition to the growing brand. Barfly is available in Scotch & Soda stores and selected boutiques worldwid
Amsterdams Blauw Scotch & Soda Spring/Summer 2013
Scotch & Soda Amsterdams Blauw offers all the blue essentials that indigo addicts and denim gentlemen cannot go without. Denim is a tuxedo and a comfy pajama all at once. For Spring/Summer 2013, expect classic blues as well as eye-catching fashion pieces with ridiculously good detailing. This season’s theme is ‘A trip down memory lane’, telling the story about a man that’s travelled all around the world, taking all his best memories home in denim as souvenirs. Every crease, every stain, every rip tells a story. The shades of this collection range from the lovely dark, worn in ‘Souvenir’ wash, right down to the super light ‘Fresh Air’. The look for this summer is dressed up like a St. Tropez Sartorialist.
Top to toe in classics, wearing those sunshine and coral chino shorts with blue espadrilles and a soft-scraped chambray blazer. Or a sun- bleached standard slim fit ‘Ralston’ with a boat rope tied in a knot as a belt, dressed up with leather brogues for a night on the terrace.The wardrobe favourite loose tapered Denim Chino in ‘Archive Pick’ explores the brand’s love for luxury and modern heritage. For a more rock’ n roll fashion style, the new skinny fit ‘Skim’ in black over dye is Amsterdams Blauw’s skinniest fit to date. Signature slim fit ‘Gitane’ now comes in a 12.5 oz blue selvedge by the name of ‘Second Sense’.
This one is the essence ofAmsterdams Blauw from warp to weft. A fresh classic. For those true denim heads, the new limited edition ‘Sakui’ is the go-to for a full-on 14 oz. Japanese selvedge denim with fine multicoloured naps on the weft, that will subtly push through the fabric’s surface more as you wear them in. A little inside joke: this collection holds three different selvedge options – red, white and blue – together forming the colours of the Dutch flag. Last but not least, if you ask the designers, the worn and washed ‘Green Grass’ broken twill styled up with a work wear jacket and clean white tee is the Amsterdams Blauw uniform for an endless summer to remember.
Amsterdams Blauw Maison Scotch Spring/Summer 2013
Maison Scotch Amsterdams Blauw is the go-to for all ladies denim essentials. For Spring/Summer 2013, expect all those must-have classic indigo washes in fashion fits, as well as some bright colour pops and tie-dye specials that will blow you away.
This season’s theme is ‘A trip down memory lane’; reminiscing of travels around the globe, inspired by different cultures and collecting souvenirs. But not souvenirs in the literal sense: what tells a story better than the denim piled up in your wardrobe? Every ripple, every scratch, every fade is a narrative. Take the ‘Garcon’ new boyfriend fit, hanging low on the hips with a slightly tapered leg. It’s a perfect match in the ‘First Love’ vintage wash with white selvedge that got nicely softened from the endless summers on sandy beaches. The new boot cut ‘Jolie’ has an effortless, casual attitude. It goes from barefoot- on-the-beach to rock ‘n roll festival vibes. Especially when you wear it with a printed white ‘Memory’ tee and denim jacket. Or take the new ‘PJ’s Pant’; a low-waist, dropped crotch carrot style pant with a pleated front in light weight fabrics. This silhouette also comes in a cute shorter version by the name of ‘Bloomer short’. Tapping into this season’s denim trends, the Maison Scotch signature ‘Parisienne’ skinny now comes in all-over Ikat laser print, garment-dyed poppy neon colours, all-over flower prints and gorgeous tie-dye options. The summer fashion items you cannot go without! It’s great to combine this style with one of the refined tops in the collection, like the silky blue shirt that’s printed double-sided with arrows on the outside, and the stripes within subtly shining through. Last but not least, all the girls at the design office have fallen in love with new high waist fit ‘Haut’. It comes in super feminine rinse washes in high-performance stretch fabrics and bleached- out blues. Rock that high waist like your mother did in the 70s!
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